Planned giving
programs tailored
to your charitable organization
How we'll work with you.
A planned giving program should be as unique to your institution as your mission and your donors. While Marquis Partners can provide a turnkey solution for your planned giving needs, there’s nothing “cookie cutter” about it. It’s all tailored to your development goals and the capacity of your staff.
Assessment
We’ll begin with a conversation about your planned giving goals and aspirations - not an expensive audit. We'll ask about your current fundraising situation. How big is your donor
pool? How much information do you have about them? How often, and in what
manner, are you communicating with them, and with what success? We'll inquire about the capacity of your development and communication staffs to help roll out a program, and listen to your budget needs. We’ll also review your current print
and web communications with an eye toward how we might best incorporate planned
giving messages.
Recommendations
Based on our discussion and the answers you provide, Marquis
Partners will make recommendations on how to launch an effective planned
giving program geared to bring you commitments in the very first year. Those
recommendations might include creating interest through a donor story, utilizing an existing communication or creating a new planned giving newsletter to educate constituents about tax favored planned gift options. They might include
strategies for identifying likely planned giving prospects among your current
donor pool, ideas for a special planned
giving appeal, or ways to personally engage your most loyal donors in a
meaningful conversation about their long term interests in your program. All of
our suggestions will be predicated on the capacity of your staff and
specifically designed to integrate well with your total fund development program.
Implementation
Sometimes the biggest impediment to
launching a planned giving program is finding the time to implement it. If that’s
the case, Marquis Partners can provide you with the program strategy and a communication
calendar that your staff can run with when the time is right. Sometimes the challenge is writing a special piece or designing print and web communications in making your appeal
to donors. If so, Marquis Partners has
talented writers and designers who will create attractive, compelling
collateral at a truly economical cost. We’ll meet you and your organization where you are and offer as
much or as little assistance as you need.
Timing
You can have an
effective planned giving program up and running in a matter of weeks. Call
Marquis Partners today to find out more how we can
tailor a planned giving program for your organization.